Stronger. Leaner. More Disciplined in 12 Weeks — Without Sacrificing Your Family, Career, or Sanity
Get a custom fitness and nutrition plan designed for your life — with real coaching, real accountability, and results that last.
Watch this quick video to see how our coaching works — and what makes it different from everything you’ve tried before.
Let’s Build Your Plan — Apply for Coaching Below
If you’re serious about creating real change and committed to doing the work, we’ll show you exactly how to get there. Fill out the quick form below and book your call — we’ll map out the best game plan based on your life, goals, and schedule.
Get Started In Three Simple Steps
1. Book Your Strategy Call
Choose a time that works for you. This isn’t a sales pitch—it’s a real conversation to map out your plan.
2. Get Your Custom Game Plan
On the call, we’ll break down where you’re stuck, where you want to go, and how we’ll get you there. No fluff—just straight answers.
3. Start Strong on Day One
If it’s a fit, we’ll assign your coach, build your program, and get you launched. You’ll know exactly what to do—and why
What You’ll Get When You Work With Us
You’ve tried doing it alone. You’ve followed rigid plans. You’ve burned out, plateaued, or quit. That ends here.
Here’s what you’ll actually walk away with:
A body you’re proud of: Stronger, leaner, and built with intent—not guesswork
Energy that lasts all day: No more dragging through your mornings or crashing by 3 PM
Clarity and direction: Know exactly what to eat, how to train, and why it works
Confidence that hits different: Because nothing changes until you believe in the man in the mirror
Discipline that sticks: Not motivation. Not hype. Just results earned through structure
Control over your life again: You stop reacting, and start leading—at home, at work, and in your own head
What’s Inside the Program
Custom Training Plan, Built for You: Designed using our RP Method based on your goals, time, equipment, and recovery needs. No guesswork. No cookie-cutter templates.
Nutrition That Actually Fits Your Life: The PF2.0 Strategy teaches you how to eat for performance—without tracking every bite or following strict, miserable plans.
Private Access to Our Coaching App: All your training, progress, nutrition, and communication in one place. Track everything. Stay dialed in.
Weekly 1-on-1 Coaching Calls: Get direct support, adjustments, and next steps from your assigned coach. Real accountability—not automated check-ins.
Daily Messaging Access to Your Coach: Questions, form checks, problems—we’re in your corner every day. No waiting until “next week.”
Hormone Optimization Guidance: Learn how to support testosterone, sleep, energy, and recovery naturally—and know when to get help if needed.
Progress Tracking That Tells the Truth: We monitor weight, measurements, sleep, reps, strength, mood, and more—so we adjust based on data, not vibes.
Lifetime Access to Tools and Calls: After 12 weeks, you keep access to the app, resource library, and weekly group coaching calls—for life.
Why This Works (When Everything Else Hasn’t)
Most programs fail because they expect you to fit your life into their system.
We do the opposite—we build the system around your life.
You’re not getting a PDF.
You’re getting a process that adapts to you.
Tried rigid meal plans? We teach you how to eat without tracking.
Burned out from 5-day splits? We train for results, not exhaustion.
Struggled to stay consistent? We track everything, hold you accountable, and course-correct in real time.
Plateaued before? We identify exactly what’s off—and fix it fast.
This isn’t motivation. It’s mastery.
You won’t just get results—you’ll learn how to keep them.
Because nothing changes until you stop outsourcing your outcome.
And that starts here.
What People Are Saying About The Iron Forge
Real Men & Real Results - Not Skinny Guys Getting Even Skinnier For The Camera
What Are People Saying?
Art Perez - Member Since Dec 2019
Brian Sites - Member Since Dec 2019
Shawn Day - Member Since Jan 2019
James Carte - Member Since Jan 2019
Anthony Mefford - Member Since Jan 2019
Nathan Pouncey - Member Since April 2020
Jeremy Armstrong - Member Since February 2020
Chris Lupour - Member Since March 2020
Do Any Of These Men Sound Like You?
Cameron was fighting for his life...
Cameron struggled with commitment—whether it was marriage, his job, or any personal goal. He was always searching for something better.
He used to enjoy powerlifting and competed at high levels, but a serious car accident while training for the World’s Bench Press competition derailed his progress. The injuries he suffered left him feeling like he would never get back to where he was.
After the accident, Cameron fell into deep depression, drug use, and alcoholism. His lifestyle led to severe health issues, eventually resulting in a cancer diagnosis.
After enduring six months of chemotherapy, he felt at his lowest. Disgusted with himself, he decided it was time for a change.
He reached out to me, and together we created a sustainable program that accommodated his injuries and lifestyle. This program not only helped him overcome depression and addiction but also restored his sense of purpose.
Today, Cameron has been clean from drugs for over six years, alcohol-free for over a year, and in remission from cancer for almost three years. He's reclaimed his life, his confidence, and his sense of direction.
David had better things to do than waste time in the gym...
David used his demanding job and lifestyle as excuses to avoid prioritizing his well-being. His habits of excessive beer drinking and unhealthy eating were out of control for several years.
Eventually, he had enough. He was tired of feeling exhausted and disheartened by the man he saw in the mirror, no longer recognizing himself.
Determined to change not just for himself but for his family, David adopted a mindset that nothing would stop him from making the necessary changes.
He drastically cut back on drinking and overhauled his diet, leading to a complete turnaround in his life.
David's transformation wasn't just physical; it was mental and emotional. He developed a healthier relationship with food, understanding it as a tool for better living. His consistency and determination extended beyond the gym.
Most importantly, David's outlook on life became much more positive. His new mindset and perspective on the world fueled his progress, allowing him to embrace a more fulfilling and purposeful life.
Bill works on the road as a long haul truck driver...
Bill's biggest challenge was creating consistency in his schedule, especially when trying to balance time with his family while also prioritizing his well-being.
He used to rely heavily on fast food and gas station snacks, which took a toll on his health and energy levels.
Using our coaching, we helped Bill develop a sustainable nutritional plan involving easy-to-prepare, healthy foods that fit his on-the-go lifestyle.
We also structured a training protocol that included workouts for the gym on days he could attend and exercises he could do on the road.
Over 12 weeks, Bill not only improved his physical health but also found a new sense of balance and control in his life. He learned to make healthier choices consistently, even with a demanding job.
Most importantly, Bill's transformation extended beyond his body. He gained confidence, felt more energized, and improved his ability to manage time between his work and family.
This Isn’t a Program You Try—It’s a Process You Commit To
This isn’t a downloadable plan.
It’s not a challenge.
And it’s not a cheap subscription you’ll forget about in 30 days.
It’s real coaching.
For real men.
With real skin in the game.
If you’re serious about taking your body, energy, and discipline to the next level—
book your strategy call and let’s build your plan.
IRON FORGE GUARANTEE
If you show up, follow through, and stay consistent—
we guarantee you’ll get results.
If you don’t?
We’ll keep coaching you for free until you do.
Simple.
complete your application now
Copyright The Iron Forge 2024 - All Rights Reserved
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."