For hard working men who want to reclaim their energy, confidence, and health...

Discover the Coaching That's Enabled Thousands of Men to Transform Their Health and Physique... Without Sacrificing Valuable Family Time or Navigating Confusing Fitness Trends.

Unlock a new level of energy and presence in every aspect of your life—gain the vitality to excel at work, the endurance to enjoy every moment with your family, and the confidence to embrace each day with purpose.

Inside the Training, You’ll Discover...

  • The Iron Forge Method: Learn about the unique method that has helped thousands of men transform their lives. This is not a one-size-fits-all approach, but a method tailored for hard-working men like you.

  • How To Attain Real, Tangible Results: This is not about unrealistic transformations or quick fixes. It's about real, sustainable change that improves your health, confidence, and overall quality of life.

  • The nutrition strategies that fit your lifestyle, making healthy eating straightforward and satisfying.

  • Understand the power of small, sustainable habits for long-term health and confidence gains.

  • AND SO MUCH MORE, from the mindset shifts that can make a difference in your journey, to the strategies that can help you start your own transformation.

Real Men. Real Results.

These are hard-working, high-achieving men who have transformed their lives, not pictures of already skinny guys getting even skinnier in unrealistic timeframes.

What Are People Saying?

Art Perez - Member Since Dec 2019

Brian Sites - Member Since Dec 2019

Shawn Day - Member Since Jan 2019

James Carte - Member Since Jan 2019

Anthony Mefford - Member Since Jan 2019

Nathan Pouncey - Member Since April 2020

Jeremy Armstrong - Member Since February 2020

Chris Lupour - Member Since March 2020

Are You Ready To Start Your Transformation?

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My Failure Forward Growth Program Consists Of Three Pillars To Guarantee Your Success:

The Failure Forward Growth Program teaches you the skills to reprogram your mindset, change your eating habits, and maximize your fitness training so you can feel more confident, energetic, and fulfilled.  We do this without limiting you or forcing you to drastically change your lifestyle. Instead, we craft a custom program that's designed to fit into your existing routine that works around your priorities and obligations. 

Pillar 1 - Tactical Mentality Monitoring

Most times than not, your mindset is the number one thing holding you back. At some point, you may have stopped believing in yourself, doubted yourself, or thought that the goals you had were too far out of reach. Step one to changing your lifestyle and achieving your goals is to align your mindset and mentality with those goals. Removing any sense of doubt or uncertainty and ensuring that you're starting each day with a sense of purpose and a concise plan for achieving success in your career, relationships, and fitness. 


During your weekly strategy call with your coach, you will review your mental obstacles and challenges and be given actionable and achievable goals for the following week. This will allow you to ensure that you're able to see a measurable change in your quality of life, mood, and sense of accomplishment. Giving you the confidence to show up in the world as the best version of yourself. 

Pillar 2 - Advanced Nutrition Protocol

You will learn how to use food as a fuel to increase your performance in every aspect of your life. You will learn how to use food as a tool to help you sustain your energy levels throughout the day, feeling full and satisfied while burning body fat around the clock. Nutrition is about finding the foods that work best for your body to maximize your mental and physical performance, without being forced to eat the same bland meals day in and day out. 


Your will receive custom nutrition coaching with free access to monthly meal plans that include calculated macros and calories, meal calendars and shopping lists as well as a FREE copy of the Josh Holyfield Bodybuilder's Cookbook which provides 48 easy to use and healthy recipes that will teach you the fundamentals behind planning and preparing a healthy diet that helps you achieve your goals while feeling your absolute best.

Pillar 3 - Dynamic Training Strategy

No more going into the gym without a plan or idea of what you should be doing. You will be armed with a daily blueprint that is structured to ensure you're working to look the way you want without having to sacrifice the time you look forward to most with your family and loved ones.  You'll be given the exact routine needed to look the way you want while having the energy to be the best version of yourself during the times it matters most. 


Your Dynamic Training Strategy includes a custom-tailored 8-week program designed specifically for you and your goals. Everything  is taken into consideration including your current progress, experience, limitations, and unique needs. Your program is built to focus specifically on helping you most efficiently and effectively reach and surpass those goals. 


The best part about it? This program is designed to teach you the knowledge and skills that you need to build your own programs for yourself in a structure that will help you sustain your progress long after your program, even if you don't choose to continue working together!