Stronger. Leaner. More Disciplined in 12 Weeks — Without Sacrificing the life you've built
This isn’t another plan to fit your life into.
This is a system built around it.
Custom training. Personalized nutrition. Real accountability.
All built to restore the structure, confidence, and leadership you’ve let slip.
Watch the video to see exactly how this works.
If you’re serious about taking ownership and committed to putting in the work, we’ll give you the structure to follow through.
Fill out the short form and book your call.
We’ll map out the best plan based on your goals, schedule, and real-life demands.
Get Started In Three Simple Steps
1. Book Your Strategy Call
Choose a time that works. No pressure. Just a real conversation to break down what’s off—and how we’ll fix it.
2. Get Your Custom Plan
We build your training and nutrition system from the ground up—based on your life, not someone else’s idea of “optimal.”
3. Launch with Full Support
You’ll be assigned your coach, walk through your plan, and get started. No confusion. No gaps. Just full execution.
WHAT YOU’LL WALK AWAY WITH
A body that reflects your discipline – Strong, lean, capable
Energy that lasts – No more dragging yourself through the day
Clarity and structure – Know exactly what to do, how to eat, how to train
Confidence that sticks – You’ll believe it because you’ve earned it
Real discipline – No motivation games. Just standards you hold
Leadership in your own life – Show up at home, at work, and for yourself
WHAT’S INSIDE THE PROGRAM
Custom Training Plan
Built using our RP Method. Designed around your schedule, equipment, stress load, and goals. No fluff, no guessing.Performance Nutrition Without Tracking
Our PF2.0 system teaches you how to eat like a leader—using real food, repeatable meals, and zero calorie math.Private Coaching App
Track progress, message your coach, follow your plan. Everything in one place.Weekly 1-on-1 Coaching Calls
No templates. No bots. Real conversation, real course correction.Daily Messaging Access to Your Coach
Form checks, questions, setbacks—you’ve got someone in your corner every day.Hormone & Recovery Optimization
Learn how to support your energy, testosterone, and sleep naturally. And when to get real help if needed.Data-Driven Adjustments
We track the truth—strength, weight, digestion, mood, recovery—and adjust your system based on real feedback.
Lifetime Access to Resources
Once you complete your 12 weeks, you keep access to the tools, the app, and the weekly calls for life.
WHY THIS WORKS (WHEN NOTHING ELSE DID)
Most programs force you to fit your life into their system.
We build the system around your life.
Tried rigid diets? We simplify nutrition.
Burned out by intense splits? We train for performance, not exhaustion.
Can’t stay consistent? We hold the line with you.
Hit a plateau? We assess, adjust, and keep it moving.
This isn’t motivation. It’s mastery.
The goal isn’t temporary change—it’s permanent control.
Because nothing changes until you take ownership.
That starts now.
REAL MEN. REAL RESULTS.
These aren’t transformations for show. These are lives rebuilt from the inside out.
What Are People Saying?
Art Perez - Member Since Dec 2019
Brian Sites - Member Since Dec 2019
Shawn Day - Member Since Jan 2019
James Carte - Member Since Jan 2019
Anthony Mefford - Member Since Jan 2019
Nathan Pouncey - Member Since April 2020
Jeremy Armstrong - Member Since February 2020
Chris Lupour - Member Since March 2020
Do Any Of These Men Sound Like You?
Cameron was fighting for his life...
Cameron struggled with commitment—whether it was marriage, his job, or any personal goal. He was always searching for something better.
He used to enjoy powerlifting and competed at high levels, but a serious car accident while training for the World’s Bench Press competition derailed his progress. The injuries he suffered left him feeling like he would never get back to where he was.
After the accident, Cameron fell into deep depression, drug use, and alcoholism. His lifestyle led to severe health issues, eventually resulting in a cancer diagnosis.
After enduring six months of chemotherapy, he felt at his lowest. Disgusted with himself, he decided it was time for a change.
He reached out to me, and together we created a sustainable program that accommodated his injuries and lifestyle. This program not only helped him overcome depression and addiction but also restored his sense of purpose.
Today, Cameron has been clean from drugs for over six years, alcohol-free for over a year, and in remission from cancer for almost three years. He's reclaimed his life, his confidence, and his sense of direction.
David had better things to do than waste time in the gym...
David used his demanding job and lifestyle as excuses to avoid prioritizing his well-being. His habits of excessive beer drinking and unhealthy eating were out of control for several years.
Eventually, he had enough. He was tired of feeling exhausted and disheartened by the man he saw in the mirror, no longer recognizing himself.
Determined to change not just for himself but for his family, David adopted a mindset that nothing would stop him from making the necessary changes.
He drastically cut back on drinking and overhauled his diet, leading to a complete turnaround in his life.
David's transformation wasn't just physical; it was mental and emotional. He developed a healthier relationship with food, understanding it as a tool for better living. His consistency and determination extended beyond the gym.
Most importantly, David's outlook on life became much more positive. His new mindset and perspective on the world fueled his progress, allowing him to embrace a more fulfilling and purposeful life.
Bill works on the road as a long haul truck driver...
Bill's biggest challenge was creating consistency in his schedule, especially when trying to balance time with his family while also prioritizing his well-being.
He used to rely heavily on fast food and gas station snacks, which took a toll on his health and energy levels.
Using our coaching, we helped Bill develop a sustainable nutritional plan involving easy-to-prepare, healthy foods that fit his on-the-go lifestyle.
We also structured a training protocol that included workouts for the gym on days he could attend and exercises he could do on the road.
Over 12 weeks, Bill not only improved his physical health but also found a new sense of balance and control in his life. He learned to make healthier choices consistently, even with a demanding job.
Most importantly, Bill's transformation extended beyond his body. He gained confidence, felt more energized, and improved his ability to manage time between his work and family.
This Isn’t a Program You Try—It’s a Process You Commit To
This isn’t a downloadable plan.
It’s not a challenge.
And it’s not a cheap subscription you’ll forget about in 30 days.
It’s real coaching.
For real men.
If you’re serious about taking your body, energy, and discipline to the next level—
book your strategy call and let’s build your plan.
IRON FORGE GUARANTEE
If you show up, follow through, and stay consistent—
we guarantee you’ll get results.
If you don’t?
We’ll keep coaching you for free until you do.
Simple.
complete your application now
Copyright The Iron Forge 2024 - All Rights Reserved
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."