Attention Successful, Hardworking Fathers...

Transform Your Life and Lead Your Family with Confidence

Join The Iron Forge Brotherhood and Become the Strong, Healthy Role Model Your Family Deserves

Next Step: Fill Out My Short Application To Join Our Exclusive Community and Elevate Your Life

Here's What You Can Expect:

  • You Will Be Assigned A Personal Coach who will build you a 100% custom tailored training program designed to accommodate your goals, lifestyle, limitations, equipment, and schedule.

  • You Will Be Armed With A 100% Done For You Nutrition Blueprint built around your food preferences, schedule, time constraints, and lifestyle.

  • Your Program Will Be Accessible & Meticulously Tracked inside of my JH Fit Training custom mobile app which allows your coach to track, observe, and optimize your training regimen.

  • Every Week, You & Your Coach Will Conduct A One On One Check in to adjust your program based on the data from your programming, how you feel, and the results you see.

  • You Will Have Daily Access To Your Coach for accountability, questions, and feedback on anything pertaining to the mindset, nutrition, and training program created for you.

  • Access to a private community of over 500 men who use this coaching to elevate their mindset, physique, and stay accountable.


  • BONUS #1: All coaching clients attain lifetime membership to The Iron Forge - a unique group coaching platform that includes weekly group calls will me, thousands of hours of training content, and a private website where you can access everything.

  • BONUS #2: Receive a 20% off lifetime discount for all JH Brand merchandise, apparel, and supplements.

Reclaim Your Confidence, Purpose, and Self-Esteem: Stop Settling for Mediocrity

Are you trapped in the cycle of neglecting your own needs while striving to meet the expectations of being a provider and protector?

Do you feel guilty even considering prioritizing your own well-being?

Are you struggling with a lack of motivation, feeling directionless, and losing self-esteem?

At the Iron Forge, we challenge this narrative.

We believe you don't have to choose between taking care of yourself and fulfilling your responsibilities. You can do both, and we're here to show you how.

Don't let another day pass living below your potential. The cost of inaction is too high – loss of confidence, missed opportunities for growth, and the risk of health complications.

It's time to break free from the cycle of guilt and frustration. Start your journey towards reclaiming your confidence, finding your purpose, and regaining your self-respect.

Ready for a Straightforward Path to Peak Physical Performance, Unshakeable Confidence, and The Respect You Deserve?

1 - Fill Out The Application

Fill out the application and book your strategy call.

2 - Craft and Execute Your Custom Plan

Collaborate with our experts to craft a plan that fits your life. Implement it seamlessly with our support.

3 - Build Habits and Dominate Your Life

Develop sustainable habits with our guidance. Transform your health, become the fucking man, and lead your family and community with strength.

Introducing Your Blueprint for Success: The Iron Forge Brotherhood

Our program guides men to achieve their fullest potential, focusing on maximizing time and energy for impactful results in all areas of life.

  • Intensive Group Coaching: Engage in 4-5 hours of impactful weekly coaching calls with Josh to drive your growth.

  • Personal Check-Ins: Benefit from weekly one-on-one check-ins with your dedicated coach to keep you on track.

  • Direct Access to Josh: Get personalized advice and support with 1:1 calls with Josh whenever you need it.

  • Tailored Fitness and Nutrition Plans: Receive customized fitness and meal plans designed to help you get jacked and stay healthy.

  • Mobile Progress Tracking: Use our state-of-the-art mobile app to monitor your progress and stay motivated.

  • Exclusive Network: Connect with a community of high-achieving men who share your drive and ambition.

  • Comprehensive Resources: Access a wealth of tools and resources on our private website to support your journey.

  • Private Communication Channel: Stay engaged and motivated with our members-only Marco Polo channel for continuous support and interaction.

Imagine a life where you're not just surviving, but thriving.

A life where you're proud of the man you see in the mirror, living in alignment with your core values, and showing up as the best version of yourself for the people you love.

This is not just a dream, it's a reality that's within your reach.

Take the first step today. Own your journey, transform your life.

Take the Step Toward Total Transformation By Joining The Iron Forge Brotherhood

Complete our short application now to discover the coaching plan tailored to your unique goals and ambitions.

This is your gateway to personalized coaching, exclusive resources, and a powerful community of high-achieving men.

You're Standing at Life’s Crossroads Where the Choice to Elevate Is Now

There will come a time when your excuses evolve into regret. Because there's one thing I'll never get back.. Time.

You've given years to your career and family, sacrificing your own well-being along the way.

Now, you're at a pivotal moment that could redefine your life.

Will you continue on a path of complacency, or will you seize the opportunity to transform?

This moment is about more than just change.

It's about reclaiming your confidence, leadership, and purpose. It's your chance to close the gap between the man you are and the man you aspire to be.

The stakes?

Your legacy.

Do Any Of These Men Sound Like You?

Cameron was fighting for his life...

Cameron struggled with commitment—whether it was marriage, his job, or any personal goal. He was always searching for something better.

He used to enjoy powerlifting and competed at high levels, but a serious car accident while training for the World’s Bench Press competition derailed his progress. The injuries he suffered left him feeling like he would never get back to where he was.

After the accident, Cameron fell into deep depression, drug use, and alcoholism. His lifestyle led to severe health issues, eventually resulting in a cancer diagnosis.

After enduring six months of chemotherapy, he felt at his lowest. Disgusted with himself, he decided it was time for a change.

He reached out to me, and together we created a sustainable program that accommodated his injuries and lifestyle. This program not only helped him overcome depression and addiction but also restored his sense of purpose.

Today, Cameron has been clean from drugs for over six years, alcohol-free for over a year, and in remission from cancer for almost three years. He's reclaimed his life, his confidence, and his sense of direction.

David had better things to do than waste time in the gym...

David used his demanding job and lifestyle as excuses to avoid prioritizing his well-being. His habits of excessive beer drinking and unhealthy eating were out of control for several years.

Eventually, he had enough. He was tired of feeling exhausted and disheartened by the man he saw in the mirror, no longer recognizing himself.

Determined to change not just for himself but for his family, David adopted a mindset that nothing would stop him from making the necessary changes.

He drastically cut back on drinking and overhauled his diet, leading to a complete turnaround in his life.

David's transformation wasn't just physical; it was mental and emotional. He developed a healthier relationship with food, understanding it as a tool for better living. His consistency and determination extended beyond the gym.

Most importantly, David's outlook on life became much more positive. His new mindset and perspective on the world fueled his progress, allowing him to embrace a more fulfilling and purposeful life.

Bill works on the road as a long haul truck driver...

Bill's biggest challenge was creating consistency in his schedule, especially when trying to balance time with his family while also prioritizing his well-being.

He used to rely heavily on fast food and gas station snacks, which took a toll on his health and energy levels.

Using our coaching, we helped Bill develop a sustainable nutritional plan involving easy-to-prepare, healthy foods that fit his on-the-go lifestyle.

We also structured a training protocol that included workouts for the gym on days he could attend and exercises he could do on the road.

Over 12 weeks, Bill not only improved his physical health but also found a new sense of balance and control in his life. He learned to make healthier choices consistently, even with a demanding job.

Most importantly, Bill's transformation extended beyond his body. He gained confidence, felt more energized, and improved his ability to manage time between his work and family.

What Iron Forge Brothers Are Saying...

Tyler Morgan

Tim Chaney

Diron Hitt

Damien Moore

Quinten Lindsley

Eric Schultz

Meet Josh Holyfield, the founder of The Iron Forge

Josh has experienced the struggles many men face today

He's been obese, unmotivated, and undisciplined, and this led to the breakdown of his marriage and family life.

It wasn't until he realized the importance of mastering the foundational skills of being a competent and capable man that he was able to turn his life around and become the leader his family deserved.

Since starting The Iron Forge in 2019, Josh and his team have helped over 50,000 men reclaim their confidence, get in the best shape of their lives, save their marriages, improve their relationships with their children, and become better employees or business owners.

With expertise in custom workout, nutrition, and mindset protocols, The Iron Forge's group coaching is designed to help men build the foundational skills necessary to lead their families as role models.

Evan Hunt,
Small Business Owner, Client

"t coaching has been the single best financial investment I have ever made for myself.

It single handedly established the baseline of my fitness and lifting capability and created a long list of sustainable habits that I have implemented into my everyday life."

Are You Ready to Become the Man You Were Meant to Be?

At The Iron Forge Brotherhood, we understand that you want to be strong, confident, and self-reliant without compromising your responsibilities as a father and husband. You need a solution that allows you to prioritize your growth without feeling guilty or overwhelmed.

The Problem and Our Solution

Societal expectations and a lack of clear guidance have left you feeling inadequate, unmotivated, and directionless. We believe no man should have to choose between personal well-being and family responsibilities. That's why we've created a comprehensive program that combines personal development, leadership training, and practical skills.


Our Three-Step Plan

Assessment: We assess your current situation and personal goals.

Customization: We create a customized plan that fits your schedule and lifestyle.

Support: We provide ongoing support and resources to ensure you stay on track.

Take Action Today

If you're serious about making this change for yourself and want to stop wasting time with other coaches or programs that make empty promises, tap the link below.

What Happens Next

If approved, you'll have the opportunity to schedule a call with me or someone from my team to understand exactly how this coaching experience will look and feel for you. If not approved, you'll be directed to a plan or program better suited to your goals..

Start Your Journey

Join The Iron Forge Brotherhood today and stop feeling guilty, frustrated, and lost. Start feeling strong, confident, and purposeful, ready to take on any challenge life throws at you.

Frequently Asked Questions

Have questions about the Failure Forward Growth Program? Check out our frequently asked questions for more information about the time commitment, required equipment, and fitness level needed to participate.

How long is the coaching program?

The primary coaching program is a 12-week experience. However, we also offer ongoing support and coaching options for those who wish to continue their journey with us.

What if I have a busy schedule?

Our program is designed to fit into your existing routine, and we work around your priorities and obligations to ensure your success.

Do I need any special equipment or access to a gym?

While having access to a gym can be beneficial, it's not a requirement for our coaching program. Our coaches can design workouts that utilize bodyweight exercises, resistance bands, or minimal equipment, making it possible to train at home or outdoors.

Is this program suitable for beginners?

Absolutely! Our coaching program is designed to cater to individuals of all fitness levels, from beginners to advanced. Our coaches will work with you to create a plan that is appropriate for your experience and capabilities, ensuring a safe and effective progression.

Can I join the program if I have a pre-existing medical condition or injury?

Yes, our coaching program is designed to be adaptable to individuals with various health conditions or injuries. Our team will work with you to create a customized plan that takes your specific circumstances into account. However, we always recommend consulting with your healthcare professional before starting any new fitness program.

How often will I be in contact with my coach?

The frequency of communication with your coach will depend on your chosen coaching package. However, all our clients can expect regular check-ins, progress updates, and support from their coach throughout the program. But you can expect direct contact at a minimum of three times per week with a checkin at the end of every week.

Can I continue working with my coach after the 12-week program?

Yes, you can choose to continue working with your coach after completing the initial 12-week program. We offer ongoing support and coaching options to help you maintain your progress and continue working towards your fitness goals.

What is the refund policy for the coaching program?

Our primary goal is to ensure our clients are satisfied with their coaching experience. We offer a 30-day money-back guarantee, provided that the client complies with the coaching protocol, including check-ins, nutrition, and training. If you have followed the program as instructed and are not happy with the results, please contact our support team within this timeframe to discuss your concerns and request a refund if necessary.

How much does the program cost?

The cost of the program varies based on each individual's needs, preferences, and experience level. During your initial call with our team, we will assess your goals, desired level of involvement from your coach, and your current fitness abilities. This will allow us to provide you with a personalized coaching package that suits your unique requirements, ensuring you receive the best value for your investment.

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Tyler Morgan,
Type II Diabetic

"There are a lot of gimmicks out there. This is not one of them. This is raw, this is real, these are passionate people who say what they mean and mean what they say. There is no doubt about that. So give it a go. It will be worth every second, every dime, every penny, every rep. It will be worth your go."

This Isn't Just A Workout Program. This Will Transform Your Entire LIfe.

What Makes This Coaching Different?

Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life. 


They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle. 


With this coaching experience, no program or nutrition plan is alike, because no client is alike. 


Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible. 


Without the shortcuts, gimmicks. or bullshit.

Meet Your Head Coach

Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.


He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since. 


Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce. 


After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.


After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time. 

"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.


A relentless focus and drive to achieve nothing less than greatness."

"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.


A relentless focus and drive to achieve nothing less than greatness."

This Program Revolves Around Three Main Pillars

PILLAR #1

More times than not, your mindset is the number one thing holding you back. Focus on aligning your mindset and mentality with your goals. Removing any sense of doubt or uncertainty, ensuring that you're starting each day with a concise plan for achieving success in your career, relationships, and fitness. 

PILLAR #2

 Learn how to use food as a fuel to increase your performance in every aspect of your life. You will learn how to use food as a tool to help you sustain your energy levels throughout the day, feeling full and satisfied while burning body fat around the clock. Nutrition is about finding the foods that work best for your body to maximize your mental and physical performance.

PILLAR #3

No more going into the gym without a plan or idea of what you should be doing. You will be armed with a daily blueprint that is structured to ensure you're working to look the way you want without having to sacrifice the time you look forward to most with your family and loved ones while having the energy to be the best version of yourself during the times it matters most. 

- Evan Hunt

The Failure Forward Growth Program

After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men. 


Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over. 


For life. 


Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term. 


With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year. 


Without needing to count on a trainer or another coach to help you continue on your journey.

That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.

  • ​Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.

  • ​Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle. 

  • Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.

Featured Meals

Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want. 


Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like. 


By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.

Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...

Don works as a high school football and wrestling coach and is a dedicated father and husband. 


After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth. 


Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day. 


"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life. 


It's saved every aspect of my life. Mentally, Physically, and Emotionally."

Here's What He Has To Say...

 Watch This Video To Learn How My Coaching Can Change Your Life.