The 6-Week Protocol That Turns Soft Men Into Disciplined Leaders
Introducing Fireteams:
20 men, daily accountability, zero excuses.
This is where comfortable dies and purpose begins.
Watch this 3-minute video to see why 800+ men chose brotherhood over excuses:
Next Step:
Join your Fireteam and start your transformation.
The next team starts November 3rd—only 20 spots available.
The Simple 3-Step Transformation
This program has worked to help thousands of others completely transform their physique and mindset. If you're willing to accept the challenge and apply yourself, it will help you too.
1. Commit to Your Fireteam
Lock arms with 19 men who will hold you accountable for the next 6 weeks. No hiding. No excuses.
2. Execute The Daily Protocol
Wake up with purpose. Check in with your team. Train your body. Build unbreakable habits.
3. Lead As The ManYou Were Built to Be
Command respect through action. Lead by example. Become the man your family actually needs.
HERE'S WHERE MOST HARD WORKING DADS GO WRONG
You're exhausted. Unmotivated. Going through the motions.
Your wife doesn't respect you. Your kids don't listen. You're invisible at work.
So what do you do?
"I need to get back in shape." - But you never stick to it because you have no accountability.
"I'll start Monday." - Monday becomes next month. Next month becomes next year. You know the cycle.
"I don't have time." - You have time for Netflix. You have time for scrolling. You're lying to yourself.
"I'll figure it out myself with YouTube and podcasts." - Free content won't call you out when you skip workouts or make excuses.
"Maybe I need a personal coach." - At $1000+ per month for good coaching, most men can't justify the expense.
"I'll join a regular gym or CrossFit." - They don't understand your specific struggles as a father and husband trying to balance everything.
Here's the truth nobody wants to tell you:
You don't need more information. You need ACCOUNTABILITY and BROTHERHOOD.
You know what to do. You just won't do it alone.
You need men who understand your struggle and won't accept your excuses.
That's exactly what Fireteams provides—brotherhood that costs less than 1-on-1 coaching but delivers better results because 19 other men won't let you quit.
What You'll Get from Fireteams
The Iron Forge Fireteams program builds the discipline and accountability you need to show up as the man your family deserves.
Respect at Home: Your wife and kids see you following through on commitments and leading by example, not just talking about change.
Physical and Mental Strength: Build a body that looks good and works well, plus the mental toughness to handle stress without falling apart.
Daily Accountability That Works: Check in with 19 men every morning who notice when you're slacking and pull you back on track.
Brotherhood Beyond the Program: Build real connections with men who understand your struggles and keep pushing you forward long after the 6 weeks end.
WHAT'S INSIDE THE PROGRAM
✓ 6-Week Fireteams Video Curriculum ($197 value)
Weekly training modules from Josh and the coaches. Watch on your schedule, implement immediately.
✓ Custom Training Program ($97 value)
Built specifically for YOUR equipment and loaded in the app. Train alongside your team with the same protocol.
✓ 100% Personalized Meal Plan ($197 value)
Custom nutrition built for YOUR goals and lifestyle. No generic templates. Real food that works with your life.
✓ Marco Polo Team Thread ($297 value)
Daily video check-ins with your 20-man squad. See their faces. Hear their struggles. Build real connection.
✓ Two Elite Iron Forge Coaches ($497 value) James and John assigned to your team. Direct access whenever you need guidance or accountability.
✓ Daily Accountability System ($197 value)
Morning check-ins that keep you locked in. Miss one and your brothers will reach out immediately.
✓ Iron Forge App Access ($97 value) Track workouts, log progress, access resources. Everything in one place.
Total Real-World Value: $1,579
Your Investment: Just $249 (Save $1,330 when you commit today)
MEET YOUR COACH | JOSH HOLYFIELD
I used to be the guy making excuses.
Overweight. Depressed. Drinking myself to sleep. Playing video games to escape reality.
"My job is to keep my wife happy and bring home a paycheck."
That's what I told myself while I slowly died inside.
Then I realized something: The world doesn't need another comfortable man.
Since then, I've built The Iron Forge and helped over 800 men stop being victims and start being leaders. I've given away 40,000 training programs. Built multiple seven-figure businesses.
But more importantly, I've shown men that their excuses are killing them. And their families are paying the price.
You're either useful or you're miserable. There's no in between.
This is about becoming the man your family needs before it's too late.
HERE'S WHAT A FEW OF OUR GRADUATES HAVE TO SAY
Common Questions From Men Like You
How does the Marco Polo team thread work?
You record short videos checking in daily. Your team sees you, responds, and keeps you accountable. It's like having 19 brothers in your pocket. Way more powerful than text messages.
What equipment do I need?
We have two programs. The garage program needs a squat rack, dumbbells, and Olympic barbell. Or you can follow the gym program if you have membership. Your coach assigns the right one based on what you have access to.
How much time does this actually take?
Five days per week. Each day has a 45-minute weight session and 45-minute cardio session. You can split them up or do them back to back. Plus 5 minutes for daily check-ins and 30 minutes weekly for curriculum videos. We expect 80% compliance minimum.
Are the meal plans customizable for dietary restrictions or preferences (e.g., vegetarian, vegan, gluten-free)?
We provide fully customized meal plans for each member based on their macros, preferences, restrictions, and goals.
What if I can't keep up?
The program is designed to be challenging. The goal isn't to be perfect. The goal is to finish what you started. Complete the commitment you made to yourself no matter how long each workout takes. You'll be surprised how your mind and body transform when you just refuse to quit.
How does the Marco Polo team thread work?
You record short videos checking in daily. Your team sees you, responds, and keeps you accountable. It's like having 19 brothers in your pocket. Way more powerful than text messages.
How custom is the meal plan?
100% built for you. Your goals, your schedule, foods you actually eat. This isn't a PDF template. It's designed specifically for your life.
What's your guarantee?
Graduate from the program. If you don't believe it was 100% worth your time and money, I'll refund your entire investment AND match it. That's how confident I am this will change your life. But you have to graduate first.
THE NEXT FIRETEAM STARTS
NOVEMBER 3
You've been talking about change for years. Here's your chance to actually do something about it.
Fireteams is limited to 20 men who are done with excuses and ready for accountability.
The full 6-week intensive is just $249.
At less than $42 per week, this costs less than your weekly beer run. The question isn't whether you can afford it. The question is whether you can afford to stay the same.
Still making excuses? Book a 15-minute call and I'll help you figure it out:
Copyright The Iron Forge 2024 - All Rights Reserved
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."