This Program Will Break You—If You Let It
Fireteams is a 12-week team-based coaching experience for men ready to raise their standards, face real pressure, and eliminate every excuse holding them back.
You won’t coast through this.
You can fail.
And if you make it through, you won’t be the same man who started.
Watch the video below to learn how Fireteams works
and why it transforms the men who finish it.
Who Is Fireteams Is For?
This isn’t for the curious.
It’s not for the guy looking to dip his toe in.
This is for men who are done making excuses—and ready to be held to a real standard.
Fireteams is for you if:
You’re tired of your own BS and ready to face it head-on
You’ve tried to stay consistent before—and failed without accountability
You know what to do, but haven’t followed through
You crave a brotherhood of men who will push you, call you out, and not let you slip
If you’re not ready to be challenged…
If you’re still waiting for the “right time”…
Fireteams isn’t for you.
What Fireteams Looks Like
Fireteams is a 12-week, team-based transformation program built around three phases—each one designed to push you physically, mentally, and emotionally.
You and 19 other men.
Twelve weeks.
One standard.
Here’s what’s required from every man who joins:
Train twice per day
Follow a structured meal plan
Eliminate every vice that’s holding you back
Read daily. Journal daily. Show up daily.
Report to your team and coaches—every day
You’ll go through 3 distinct phases designed to break you down, rebuild your habits, and hand you back full control of your life.
And if you don’t meet the standard? You’re out. No second chances.
That’s what makes this real.
That’s why it works.
What You’ll Walk Away With
Fireteams builds men who follow through—no matter how they feel, no matter what’s going on.
When you finish, here’s what you’ll carry with you:
A stronger body that’s built through discipline, not hype
A sharper mindset that doesn’t fold under pressure
A proven routine that fits your real life—and actually sticks
A new standard that carries into your work, marriage, and leadership
A tight brotherhood of men who finished the mission with you
You’ll know exactly what to do.
You’ll have the structure to keep doing it.
You’ll be harder to shake. Harder to kill
And for once, you won’t be doing it alone.
MEET YOUR EXPERT FIRETEAMS COACHES
Get to know our team of dedicated professionals, each with unique experiences and expertise, who are ready to guide you on your transformation journey. Together, they bring a wealth of knowledge and a genuine passion for helping you become the best version of yourself.
Meet Josh Holyfield, an Army Veteran with over 15 years of experience supporting the US Army and Special Operations. Since discovering his passion for fitness in 2005, he has used it to overcome the mental and emotional challenges of military service and transitioning to civilian life.
In 2019, he founded "The Josh Holyfield Project," and has since helped over 50,000 men transform their bodies and minds using sustainable habit-building techniques. With a track record of building and scaling two 7-figure online businesses, Josh now dedicates his time to empowering men worldwide through coaching and programming that fosters lasting change.
Meet Coach James Childress, a retired U.S. Army SFC with 15 years of service and over 20 years of experience in various fitness arenas, including CrossFit, powerlifting, and strongman competitions. His wealth of knowledge and diverse background has made him a highly certified professional with qualifications such as ISSA Certified Personal Trainer, Level 3 Strength and Conditioning Coach (SSCI), Nutrition and Hydration Certification (NSA), and Certified Life Coach (NSA).
James has always had a passion for helping others improve their physical and mental well-being. He strongly believes that fitness is a cornerstone to living a fulfilling life, and his dedication to his clients' success is evident in the tailored programs he develops to suit their individual needs.
Meet John Tiano, a Personal Development Coach and ISSA Certified Personal Trainer with over 20 years of experience in the health and wellness field. A pro bodybuilder and black belt in five martial arts styles, John has competed in MMA, Muay Thai, and motocross, and even served as a sergeant in law enforcement.
Dedicated to his athletes' success, John's passion and purpose lie in helping others unlock their full potential and achieve their goals. With a diverse background in fitness disciplines, he thrives on witnessing the transformative impact his coaching has on their lives and those around them.
HERE'S WHAT A FEW OF OUR GRADUATES HAVE TO SAY
tHE nEXT fIRETEAM sTARTS 21 April
12-Week Investment: $500 or Six Payments Of $100
You’ll be placed in a group of 20 men.
Once a Fireteam is full, enrollment closes.
No late entries. No overflow. No exceptions.
OR STILL HAVE QUESTIONS?
Use the calendar below to set up a 15-minute call to see if it's a good fit.
Copyright The Iron Forge 2024 - All Rights Reserved
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."